The Pirelli P7 Cinturato is a new tyre by Pirelli it was designed to be eco friendly and last longer and being a Pirelli perform well. This P7 Cinturato was to go head to head with brands like the Energy savers and other eco tyres. Pirelli have taken the eco-ness one step further by claiming that no pollutant additives are used in the tyre and hence the it has zero pollutants thought the life of this tyre. The P7 Cinturato looks ordinary but nowadays this design is common and serves the purpose. In our opinion, still a fairly new tyre not much has come to our ears in terms of feedback but a few early comments suggest the P7 looks very promising every bit in terms of performance and durability certainly in the wear department people have said they are seeing an improvement.